NYC renter and building-health content
Building Health X
An NYC renter and building-health information site grown to 90 page-one keywords and a footprint of over 1,000 ranking searches in 90 days.
New York City · March to June 2026
90
keywords on page one, last 90 days
90
keywords on page one
22
keywords in the top three
1,000+
keywords ranking on Google
The challenge
A content site competing in a dense New York information niche against established legal publishers and city-government pages for tenant-rights and building-code searches.
The approach
- Deep, genuinely useful answer content on the questions New York renters actually search
- A fast static build with clean indexing, structured data, and strong Core Web Vitals
- Topic clusters that build authority around tenant rights, building code, and apartment living
- Internal linking that consolidates relevance on the pages with real ranking potential
The result
In 90 days the site built a footprint of more than 1,000 ranking searches and put 90 keywords on page one, 22 of them in the top three, across the New York renter and building-code searches that matter.
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